And then there were 3: Droga5 launches in NZ fronted by O'Sullivan, Stone and Alomajan

Droga 5 NZ line up.jpgCB EXCLUSIVE: Droga5 is opening its doors in Auckland with former Saatchi & Saatchi NZ ECD Mike O'Sullivan (left) and CEO Andrew 'Rocky' Stone (far left) and Tribal DDB creative strategist Jose Alomajan (centre) as the founding partners.

Droga5's third global office will build on the success of Droga5 Sydney, which has grown from three staff to 45 staff in just over two years after winning major accounts such as VB, Crown, Cascade, V Australia and Telstra.
David Droga (pictured below centre, with O'Sullivan and Stone in New York in March), founder and creative chairman at Droga5 in New York, says Mike O, Jose and Rocky make the perfect team for Droga5's NZ shop given their phenomenal track-record of building world-class agency brands in NZ. Says Droga: "At the end of the day, Droga5 is in the business of positive results. We are not about spending our way through a problem but rather thinking our way to a solution. To deliver this, I need to be in partnership with the best minds regardless of location. I have always been a fan of Mike and Rocky and am thrilled to call them partners," says Droga.

NYC Droga 5 NZ shot.jpgSince resigning from Saatchi NZ in August 2009, O'Sullivan has retained his title as Campaign Brief's most awarded Creative Director in Australasia, with a stash of awards collected as ECD at Saatchi New Zealand and ECD at Colenso BBDO. According to the Campaign Brief Creative Rankings, O'Sullivan has been the No.1 CD in Australasia five times out of the last 10 years. He has also won five Campaign Brief NZ Agency of the Year titles, three as ECD of Colenso BBDO, twice as ECD of Saatchi & Saatchi NZ.

Rocky first joined the Saatchi network in London in 1988, launching Generator NZ in 1995, and returning to Saatchi NZ as CEO in 2004. Together, Rocky and O'Sullivan transformed Saatchi's NZ into one of the region's most awarded agencies prior to leaving in December last year.

Mike-O-Fishing.jpgJose Alomajan was previously creative strategist at Tribal DDB, Auckland. Prior to DDB he was the digital business director of Aim Proximity where he was responsible for delivering world class digital solutions that won numerous local and international awards for clients such as Air New Zealand, The Warehouse and TVNZ.

Says O'Sullivan: "This venture has been a while in the making. With Jose on board we're feeling good to go."

Droga5 New Zealand's clients now gain access to a global family of thinkers. This includes Ted Royer, executive creative director at Droga5 New York; Duncan Marshall, who joins Droga5 Sydney from New York as executive creative director in June; and David Droga and David 'Nobby' Nobay, who both made US Creativity's ranking of '50 Most Influential Advertising Creatives' this year.

Says Nobay, creative chairman of D5 Sydney: "I worked really closely with Mike on the Saatchi's worldwide creative board, so I know we share many of the same philosophies about the creative business today and where it's going. Along with Rocky, I can't think of a better team to echo the Droga5 brand across the Tasman."

58 Comments

Anonymous said:

Knew it.

brilliant.

Anonymous said:

The Emperor is wearing no clothes.

Anonymous said:

Good for you Hose!

Anonymous said:

best of luck gents

Anonymous said:

I'm sure it will enjoy the same success that they left the Saatchis brand in New Zealand in.

Jello Biafra said:

Looks like James Polhill really is going to Briscoes.

Anonymous said:

Well done Jose. You'll be awesome.

Anonymous said:


Guess that's the end of fishing for a whole. Well done lads.

Anonymous said:

Smart to get into bed with Mike and Rocky. Genius to include Jose.

Anonymous said:

Jose - best in the business

Anonymous said:

Crikey.

Anonymous said:

poor old NBR hasn't broken a story for quite a while now

Anonymous said:

Well done Jose

The_Hammer said:

Can't understand why they didn't approach the guy who bills himself as one of the best digital guru's in the world, who is fast destroying our agency. That's when he is in town.

Anonymous said:

Is Jose Alomajan not just David Droga without the beard? Spooky.

Anonymous said:

What will Sugar do now???

Anonymous said:

What will Sugar do now???

Anonymous said:

brillant, the Rocky/mikeO success story continues...

Anonymous said:

Presumably they've not set this up with zero clients. Any suggestions as to what client/s they're launching?

Anonymous said:

I love it how someone thought they had to point out that Jose was the one in the centre. On another purely trivial note - perhaps the shortest trio in advertising?

Anonymous said:

Fish murderers!!!!!! Fish murderers!!!!!

Anonymous said:

Let's face, they got Jose on board to make them look tall OK

Anonymous said:

10.37 Do you mean the Australian David Brent?

Anonymous said:

The comments here are such a bad ad for the industry. Ironic.

Anonymous said:

OK Jose

Anonymous said:

Good stuff Jose,

well done mate

Anonymous said:

Congratulations to YOU Jose!

Anonymous said:

3:33 David Brent's a better dancer

Anonymous said:

Oh, so is it Droga 5 foot 5?

Anonymous said:

Will be very interesting to see how it goes.
Not overly convinced.

Anonymous said:

Jose, where is 'Blue Steel'?

Anonymous said:

Genius! Well done Mike O, brilliant move Jose

Anonymous said:

Hose my boy go forth

Anonymous said:

The_Hammer is correct. What does that digital dude do at Colenso to justify his ridiculous salary and trips to Oz.

And lol @ 4.48

Anonymous said:

4:58 is Jon Ramage.

Anonymous said:

Droga 5 at their brilliant best.

Mark said:

Go The_Hammer. There's nothing like shitting on your own.

Anonymous said:

Look out Saatchi's,

these guys are gonna take you DOWN!!!

Oh wait, they already have.

Anonymous said:

Droga 5 foot 5. Love it!!!

Anonymous said:

No way Jose

Anonymous said:

Is it just me or is there a mass exodus of senior people from DDB taking place right now?

Anonymous said:

Plenty of people leaving Tribal.

Anonymous said:

Hallensteins: Buy 2 black shirts and get 1 free deal. Only while stocks last!!!

Anonymous said:

I left Tribal a couple of years ago, does that count?

Anonymous said:

Nobby vs mikeO.

Bring it on.

Anonymous said:

How many have left Tribal? I thought it had gone last year to be honest.

Anonymous said:

A steady exodus from Tribal I've been told. And a bit of a revolving door. The same people going in and running out the door only months later.

Anonymous said:

Well done Jose. Those long hours have not been in vain, Draga5 will take the NZ industry apart.

Anonymous said:

Take it apart? Yeah right. Nice billboard right there.

Anonymous said:

3.43 who told you that about Tribal - your arse?

Anonymous said:

Easy now Greg.

Ted said:

hold on a sec - pause to wipe the spit from the corners of your mouths and think this through. Droga 5's bold new world beating venture is to take the risk of moving into the huge & globally influential Auckland market? Singapore, Berlin, London & Rio be damned - the one we need to crack if we're going to have a shot at the big time is AUCKLAND!

Anonymous said:

Yes I can see them now pitching for the Warehouse Stationery business and its ever decreasing budget. In fact must be about time for the annual review/pitch.

In case you didn't work it out for yourself said:

Last time I posted as the hammer would be comments concerning axis awards....Left that alias long ago. So imposters, have the time of your life posing as the hammer. As for dissing my own agency?? Highly unlikey. Colenso can't help but crush the competition.

Peace
Steve Hansen.

Anonymous said:

Ted,


Yeah fuck them for wanting to come NZ.
if that is your attitude towards us all here. Please leave the country.
Good on them for not doing the obvious thing and following the money but rather the
people.

Anonymous said:

Got to admit it just looks like the shell of an agency now, at least 4 people quitting within the last month and a team full of freelancers...

There going to need to replace the revolving doors soon the bearings are wearing out.

Anonymous said:

To the person who wrote There, not They're: What agency are you talking about? And if you don't even have a simple grasp of the English language, how do you know?

Anonymous said:

2:01 - Grammar police seriously? You do realise we're not entering logs into the Encyclopaedia Britannica don't you?

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