Mojo Auckland wins Subway in creative pitch

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subway.pngMojo Auckland has won the Subway New Zealand account in a creative pitch, confirmed by the agency’s creative director Lachlan McPherson.

“Subway restaurants are the world’s fastest-growing fast-food brand,with a big reputation for health and freshness and a real sense offun,” he said. “We hada great time during the pitch and we’re really looking forward toworking with the Subway team to engage New Zealanders strongly withthe brand.”

Current advertising partners Just ONE will retain Subcard BTL marketing and Spark PHD will retain media. A number of agencies pitched for the account including Special and TBWA\.

“The finalist agencies blew us away with their strategic thinking andcreativity,” says David Herrick, Subway national marketing manager.”However Mojo stood out from the pack.  We were incredibly impressed -not only with their outstanding creativity but with their long-termstrategic insight. We have bold aspirations for the brand in thisregion and full confidence that our partnership with Mojo will deliver.”