Republik’s Fujikistan campaign set to shine at DMA ECHO Awards in Boston on October 4th
Republik’s Fujikistan campaign is set for further success at this year’s DMA International ECHO Awards in Boston on October 4th
Republik’s Fujikistan DM campaign produced for Fuji Xerox, enjoyed four finalist spots and took home two Gold at this years RSVPs. It’s now set to collect metal at the 2011 Echos.
Says Republik creative director Andrew Sims: “We received notification to say that we had placed and we were to be awarded, at the event in Boston on October 4th and were pretty chuffed at that. A couple of days later received further notification that in addition to the category awards, Fujikistan has been selected as one of the top four overall campaigns of 2011 and will form part of a newly formed, ‘Peoples Choice ECHO Award’.”
“Fujikistan was created to launch and sell a specialist hi-end digital colour printing press, The Color Press 1000. The DM campaign formed the back-bone of the launch strategy. After breaking all NZ, APAC and International sales targets, it’s nice to be enjoying success on the awards circuit,” continued Sims.
Sims has been invited to the conference to present a case study of the campaign highlighting its strategy, creative, innovation and results.
4 Comments
well done AS
Well done Greg.
like the design of the money, quite interesting
Ah is this like a packaging award?