M&C Saatchi creative legend Jeremy Sinclair picks M&C New Zealand print ad as his favourite

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Screen shot 2011-09-20 at 9.12.37 AM.jpgAsked to name his favourite ad for the London Evening Standard, M&C Saatchi creative legend Jeremy Sinclair picks “the last one”.

Reports the paper: He explains how old rivals Saatchi & Saatchi in New Zealand has recently run a campaign urging Kiwis to abstain from sex during the Rugby World Cup. That prompted M&C Saatchi, Auckland to rush out a clever ad, cheekily pointing out it has nothing to do with Saatchi & Saatchi, doesn’t think anyone should abstain from sex, and would be delighted to welcome any of its rival’s clients.

“I look at that,” beams Sinclair, “and I’m glad to be in advertising,” reports the London Evening Standard.