DraftFCB NZ gets global recognition for Ministry of Health's The Journal at ECHO Awards
The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns -- campaigns that have raised the bar in terms of strategy, creativity and results. And as The Journal dominated our RSVP & Nexus Awards earlier this year it was automatically eligible for entry.
Says James Mok, executive creative director, DraftFCB NZ: "The
Journal has been the most extraordinary project to be involved with.
Creating a world first technology idea that has made such a profound
difference to people's lives has been extremely rewarding for everyone
involved. Getting so much recognition for it is a great icing on the
cake."
Over the last 12 months The Journal has delivered a gold performance for DraftFCB NZ and the MOH including:
EFFIE 2010 - GOLD: Most Integrated
EFFIE 2010 - GOLD: Social Marketing
RSVP 2011 - GOLD & Best in Show
Nexus 2011 -GOLD & Supreme Winner
Media Awards 2011- GOLD: Government Services
Marketing Awards 2011 - GOLD: Not for Profit Campaign
ECHO 2011 - GOLD: Not for Profit
EFFIE 2011 - GOLD: Most Effective Campaign of the Year
EFFIE 2011 - GOLD: Most Effective Digital / Social Media
EFFIE 2011 - GOLD: Social Marketing / Not for Profit
EFFIE 2011 - GOLD: Sustained Success
More on the ECHO awards
Over the last 12 months The Journal has delivered a gold performance for DraftFCB NZ and the MOH including:
EFFIE 2010 - GOLD: Most Integrated
EFFIE 2010 - GOLD: Social Marketing
RSVP 2011 - GOLD & Best in Show
Nexus 2011 -GOLD & Supreme Winner
Media Awards 2011- GOLD: Government Services
Marketing Awards 2011 - GOLD: Not for Profit Campaign
ECHO 2011 - GOLD: Not for Profit
EFFIE 2011 - GOLD: Most Effective Campaign of the Year
EFFIE 2011 - GOLD: Most Effective Digital / Social Media
EFFIE 2011 - GOLD: Social Marketing / Not for Profit
EFFIE 2011 - GOLD: Sustained Success
More on the ECHO awards


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