DraftFCB NZ gets global recognition for Ministry of Health's The Journal at ECHO Awards

Screen shot 2011-10-07 at 3.23.05 AM.jpgThis week at the International ECHO Awards held in Boston, the already highly awarded 'The Journal' campaign for the Ministry of Health picks up yet another GOLD award.

The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns -- campaigns that have raised the bar in terms of strategy, creativity and results.  And as The Journal dominated our RSVP & Nexus Awards earlier this year it was automatically eligible for entry.

Says James Mok, executive creative director, DraftFCB NZ: "The Journal has been the most extraordinary project to be involved with. Creating a world first technology idea that has made such a profound difference to people's lives has been extremely rewarding for everyone involved. Getting so much recognition for it is a great icing on the cake."

Over the last 12 months The Journal has delivered a gold performance for DraftFCB NZ and the MOH including:
 
EFFIE 2010 - GOLD: Most Integrated
EFFIE 2010 - GOLD: Social Marketing
RSVP 2011 - GOLD & Best in Show
Nexus 2011 -GOLD & Supreme Winner
Media Awards 2011- GOLD: Government Services
Marketing Awards 2011 - GOLD: Not for Profit Campaign            
ECHO 2011 - GOLD: Not for Profit
EFFIE 2011 - GOLD:  Most Effective Campaign of the Year
EFFIE 2011 - GOLD:  Most Effective Digital / Social Media
EFFIE 2011 - GOLD: Social Marketing / Not for Profit
EFFIE 2011 - GOLD: Sustained Success

More on the ECHO awards
 

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