Y&R appointed to Cigna Insurance

cigna use.jpgY&R has been awarded the full creative, direct and media relationship with Cigna Insurance in New Zealand.

Says Simon Tohill, Cigna's national marketing manager: "Cigna has some big plans for growth in the New Zealand market, so the time was right to consolidate our agency relationships across the board"

In April, after a competitive pitch, Y&R was appointed to a brand development project with Cigna. The subsequent full service relationship came without a formal tender.

"Y&R have demonstrated a thorough insights-led approach in their work to date and we are looking forward to seeing that carry through into our day-to-day communications" Tohill added.
Says Grant Maxwell, general manager,Y&R: "Naturally we're delighted to have a wider relationship with Cigna. They have some pretty big aspirations for their brand in this market and abroad, so we can't wait to take that journey with them."

Y&R's sister agency MEC will be handling channel strategy and implementation. The relationship starts from late October.


Florence Ryder said:

Shit deal Sugar, you guys definitely moved it on nicely from the Keith Quinn days.

Woohoo said:

Woohoo! The photocopier doesn't need to go back!

LIKER said:

Think there should be a 'like' button for comments.
Until then.. @7:29 LIKE.

Anonymous said:

Why's Grant Maxwell PRing this?

Where's the generic quote, using late 90's buzz words from Ramage?

Cleverclogs said:

Nice comment there Anonymous. Ramage control might be happening.

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