Colenso BBDO and Fresh-up get behind Kiwis petitioning for an extra day in lieu of 'the most rubbish and rainy summer holiday ever'
New Zealand holidaymakers are set to petition Prime Minister John Key this summer for a day off, a national first.The petition, which asks for an extra legal day in lieu, is the first documented petition against a wet New Zealand summer. Fresh-up has picked up the petition due to local interest and will send it to John Key once it gains 50,000 signatures.
Thousands of New Zealanders have taken to social media and other outlets to proclaim their disappointment at the weather conditions during the holidays. Key venues such as the Wellington Waterfront were blocked off over New Years Eve, while much-anticipated festivals such as Rhythm and Vines and Coro Gold have left punters wet and upset during the holiday period.
Tourism outfit Destination Manawatu's co-ordinator Shelly Deegan noted the cancellation of holiday activities was nationwide."Nationwide people are revising plans and going online [to find alternatives],'' Deegan said during the New Year period. 'It's not just a Manawatu thing, it's all over the country.''
Met Service weather expert Daniel Corbett admits the change in weather this summer was significant.
Says Corbett: "Last summer was significantly hotter than normal, and several tropical weather systems visited our northern parts in January.
The duration of the wet weather has spanned over a longer holiday period
this year, a further cause of event-goer resentment. Events as early as
the December 13 Foo Fighter's concert have been close to cancellation,
with the bad weather reported to continue until March. Snowfall in
Canterbury continued the trend this week, with one West Coast reporter
describing the conditions as "completely winter like".Although the bad weather may hold intermittent sunshine, many holiday-makers are not appeased.
"The thing is, we shouldn't be this excited about a bit of sun in January. It shouldn't be this wet and miserable", tweeted one disgruntled traveller.
With the petition gaining speed on the fresh-up website, the watch is on Mr. Key's response to the impending document.
Shit, complete shit.
No doubt the awards video will have a compelling spin on the 640 / 50,000 signatures
Who cares?
Before long the whole country got behind the campaign
Even the Prime Minister himself, Mr John Key, commented
Social media buzz was unprecedented
In a world first for a manufacturer of frozen confections, Tip Top convinced a country to change its laws in response to social media ... a real example of "people power" in action!
While Europe was enjoying an unseasonably warm Christmas break, New Zealand's four million inhabitants were wondering where the sun had gone.
Apple-A
Apple-C
Apple-V
Shot Laura
That's one of the easiest and most obvious ideas in the book. How about something a bit more original?