Andy Fackrell’s The One Show Diary – Day One

So here’s my first stab at that blog business. This is bloody tricky work.

It’s late. Everyone else is probably at the casino. Tough.

So, after a twenty hour flight from Auckland, via LA and Miami, for some reason I was the only long hauler not to lose his luggage.

Windows were kept wide open.

So, here we are, after two solid days of TV and print. There are definitely a few great things floating around. For me, it’s the visual stories, the narratives that stick with you, like the Japanese MTV spot with balloons bursting, revealing stick figure animation like a flipbook. Canal+ has the Bear and another I hadn’t seen before, and there’s that The Mexican Dorito slinger.

In Print, I can’t recall much stickability. Yes, as you’d suspect, there’s a lot less entries. But it’s not disappearing, just not a lot of craft effort there. I guess all that time is spent in case study films.

They seriously do your head in. We all hate them, but they sure can work for you, by just explaining the basics if need be. But they can’t help sell a bad idea. Or woo you with their mind bending viewing stats.

A couple of classic scams spotted, we suspect. You can just tell that it’s the creatives in their cheat films, gooping at their guerilla stunt, filling in for passersby.

There’s a really international mix of judges. No weird politics at all. Open discussions, old partner Kash Sree and I yacking away in one judging session.

Had the day off today, as we powered through two days and nights to get prelims done. So golf, on the lunchtime buffet-like course, with San Franciscans Will McGuinness from Venables, and Kevin Roddy at Publicis. Not sure if you’re supposed to let the chairman win?

Tomorrow back in there for two more days of metal judging. I haven’t seen much from NZ or Australia, yet. Hope to in the final rounds.

Adios from The Dominican Republic.

Andy