Dubsat launches cloud-based OP-59 audio loudness control and correct for TVCs via MediaPro Extreme desktop app in Aus + NZ

MPXHD-Promo.jpgDubsat today announced an enhancement to their highly successful MediaPro Extreme desktop app which automatically fixes TVCs that don't meet the imminent industry standard OP-59 audio loudness specification for ads.

The often-extreme variations in audio soundtracks between television programmes and TVCs are something viewers have been complaining about to broadcasters for a long time. From 1 January 2013 these variations will no longer be accepted by TV regulators in Australia and New Zealand.
MPXHD-Promo1.jpgSays Grant Schuetrumpf, CEO of Dubsat: "The new Operational Practice 59 audio level specification that advertisers and broadcasters will have to abide by is simply referred to as OP-59. If a TVC's audio level is too high and doesn't meet the new OP-59 audio loudness specification, it will be automatically be MPXHD-Promo2.jpgrejected by broadcasters which is something advertisers and their media buyers naturally want to avoid."

In a move that makes Dubsat the first in the industry to provide audio loudness normalisation as an integral part of their TVC booking process, Dubsat has built the OP-59 audio fixing capability directly into their latest version of MediaPro.

Says Adam Larter, CTO of Dubsat: "MediaPro Extreme HD's in-built audio loudness tool enables users to actually see the audio loudness analysis of audio and audio/video files during the QC process. If the audio doesn't meet the OP-59 specification, the user can automatically fix the file. It's as simple and easy as that."

MediaPro Extreme HD is the third generation of Dubsat's much-heralded Mac and PC desktop application which provides their clients with ultra-fast file uploads via Aspera's fasp acceleration technology, self QC functionality, and online booking and delivery of broadcast advertising to destinations throughout Australia and New Zealand.

The latest MediaPro Extreme HD desktop application with OP-59 auto-correct functionality is available to download for all registered Dubsat users today here.

1 Comments

Grandson said:

My Grandad will be happy.

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