Large-scale Lotto tickets folded into Lotto dreams in latest ambient work via DDB New Zealand
November 27 2012, 7:29 am | | No Comments
Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, DDB Group New Zealand created a campaign which demonstrates that every Lotto dream starts with a ticket.
To do this, large-scale Lotto tickets were folded into various Lotto dreams, and put near Lotto shops to serve as a reminder to pick up a ticket.