Large-scale Lotto tickets folded into Lotto dreams in latest ambient work via DDB New Zealand

Screen shot 2012-11-27 at 5.34.20 AM.jpgEveryone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, DDB Group New Zealand created a campaign which demonstrates that every Lotto dream starts with a ticket.

To do this, large-scale Lotto tickets were folded into various Lotto dreams, and put near Lotto shops to serve as a reminder to pick up a ticket.

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