Lion Breweries appoints Waikato-based agency King St to handle Waikato Draught account

waikato.jpgWaikato-based King St has been appointed to handle Waikato Draught along with other local assignments. In a move designed to restore the brand to its glory days, Lion has enlisted the local knowledge of Waikato's leading agency.
Says Chris Williams, King St CEO: "It's beer, it's Waikato Draught, it's Lion, we are stoked. What more can I say."
Lion Breweries marketing manager - mainstream beer, Jonte Goldwater, believes there is a lot of life left in the iconic brand and they aim to build on its great heritage as well as maximise new opportunities.

Says Goldwater: "Waikato Draught has been a huge part of the region; its values align well with the Waikato culture so its time to reaffirm this."
The agency is currently working on projects which will be revealed in 2013.


Smooch said:

Nice one lads, don't stuff it up.

I get it ed. said:

'handle' the business

Best agency quote ever: said:

We're stoked for you too. Well done Chris and team.

Craig Love

MB said:

Yes, good one Chris.

Pat said:

Great news ,congratulations Chris .Your shout the next time we catch up ?

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