Special Group, Auckland wins Gold and Silver at the Australasian Branded Entertainment Awards

ARD_STUDIOS_3185_56_118-lpr.jpgSpecial Group has walked away with one Gold and one Silver at last night's Australasian Branded Entertainment Awards at the finale of the Festival of Branded Entertainment, held at the Museum of Contemporary Art in Sydney.

Special Group's 'Smirnoff Night Project' won Gold in the "Best transmedia" category and its campaign for Gravity Coffee titled 'The Gravity Coffee Run' won Silver in the "Best integration or brand story telling - non-fiction" category.

ARD_STUDIOS_3225_56_165-lpr.jpgThe Sydney Opera House Ship Song Project by The Monkeys, Sydney won the Grand Prix as well as gold in the "best brand commissioned" category.

Says Cathie McGinn, festival curator: "We were surprised and pleased by the volume, quality and of work submitted, and we're looking forward to an even bigger and better event next year. The awards really recognise exceptional and genuinely entertaining work in this category -most remarkably the jury said how much they had enjoyed the judging process."

The Winners:

Best use of a small Budget
Mizone Zonelab by The Hallway
Credits: Photoplay films
BRONZE

Medal of Honour - Warfighter by EMG
Credits: Electronic Arts (EA) and Kontented
SILVER

MJ Bale Grazed on Greatness by Whybin/TBWA Sydney
GOLD


Best non-screen
Bundy Booth by Leo Burnett Sydney
BRONZE

Durex you + 1 by The Sound Campaign
Credits: Holler, Frank PR, Zenith Optimedia
SILVER


Best transmedia
Air New Zealand - The Kiwi Sceptics by Host
BRONZE

Two Words for Tomorrow by The One Centre
Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media SILVER

The Smirnoff Night Project by Special Group
GOLD


Best integration or Brand storytelling - fiction
Fists of Fusion by MercerBell
Credits: Publicis Mojo, Zenith Optimedia
BRONZE

Operation Intel - The Bourne Legacy by Hoodlum
SILVER

Qantas - The Great Crusade by Wonder
GOLD


Best integration or Brand storytelling  - non-fiction
Air New Zealand - The Kiwi Sceptics by Host
BRONZE

The Gravity Coffee Run by Special Group
SILVER

McDonald's Gets Grilled by UM & WTFN
GOLD

Best Brand commissioned project
Qantas The Great Crusade by Wonder
SILVER

The Ship Song Project by The Monkeys
GOLD

Grand Prix
The Ship Song Project for Sydney Opera House by The Monkeys

(Pictured: Patricia Powell-Hughes, managing director & founder, EP recruitment and
Tony Bradbourne from Special Group; Tim Burrowes, Phil Lloyd and Cathie McGinn)

1 Comments

Nice legs said:

Top image, brunette on the left. Who is she?

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