Colenso BBDO leads the world scoring four Golds and 5 Silvers at international Caples Awards for direct marketing in New York

Screen shot 2012-12-08 at 9.26.10 PM.jpgScreen shot 2012-12-08 at 9.32.44 PM.jpgColenso BBDO / Proximity Auckland led the Kiwi charge at the international Caples Awards in New York, which honour the best in Direct Marketing worldwide.

The agency cemented its position as the world's best direct marketing agency picking up 13 Caples Awards.
The agency won four Golds, five Silvers and four Bronze awards making it the top ranked agency at the awards. It was also the best performance by a New Zealand agency at the Caples Awards to-date.
The wine is over campaign for DB export was the agency's big winner coming away with two Golds and three Silvers, while Donation glasses for Pedigree and Sorry about the twigs folks for Monteiths both received Gold and Silver awards.
DraftFCB Auckland scored Gold and Silver for Pak'n'Save 'Rugby World Cup'.

Silver went to Clemenger BBDO Wellington for KiwiRail 'See more of New Zealand by train'.
"It's exciting to be working in the current environment which allows us to use creativity to engage an audience directly, and the best work these days usually has a direct aspect to it. The wonderful thing about the Caples is that they are results-driven awards, which demonstrates that great work works," says Nick Garrett, Colenso BBDO's managing director.

The performance caps off an exceptional year for the team at College Hill, who have received numerous direct marketing accolades including winning the coveted Diamond Award at the Echo Awards, as well as being ranked the world's number one direct marketing agency in the 2012 Big Won Report.


Colenso employee said:

That's four golds, six silvers and four bronzes.

14 in total and more than any other Kiwi or Aussie agency.

Another idiot said:

You Colenso guys are geniuses.

Hello Monteith's Brewery said:

I found a twig in my box!!!!!!!!!! A TWIG!!!!! GET IT OFF ME GET IT OFF ME!!!!!! EEEEEK!!!

Spin said:

Great work works? Like your Effie's hiding this year?

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