DraftFCB takes elementary approach to excite media buyers about Prime TV Programme Launch

Media buyers are bombarded with invitations to launch events. DraftFCB Auckland needed a way to cut through the clutter and get them excited about Prime TV's Programme Launch and their new crime drama Elementary.

In the spirit of Elementary the agency got invitees to use their detective skills and think beyond the obvious. The agency sent intriguing blank crime scene photos out in personalised evidence bags. Enclosed were UV lights that invitees needed to use to read the invitation.

VIEW THE CONCEPT