DraftFCB takes elementary approach to excite media buyers about Prime TV Programme Launch

Screen shot 2012-12-06 at 9.14.18 AM.jpgMedia buyers are bombarded with invitations to launch events. DraftFCB Auckland needed a way to cut through the clutter and get them excited about Prime TV's Programme Launch and their new crime drama Elementary.

In the spirit of Elementary the agency got invitees to use their detective skills and think beyond the obvious. The agency sent intriguing blank crime scene photos out in personalised evidence bags. Enclosed were UV lights that invitees needed to use to read the invitation.

VIEW THE CONCEPT

2 Comments

Sam said:

I got one of these! So cool!

Andrea said:

Instantly took this home to check the bed.

Leave a comment

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs