Has advertising turned into Candid Camera?

By Simon Veksner, head of ideas, Naked Communications Australia and NZ

Candid Camera was an American TV show that began in 1948.

Its creator, Allen Funt, had worked as a research assistant to influential social psychologist Kurt Lewin, and many of the show’s sketches reflected Funt’s interest in psychology.

For example, the famous ‘Elevator Conformity’ scene demonstrates the psychological principle of ‘social proof’.

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