Lipton Ice Tea asks New Zealanders to build their own Summer festival via PHDiQ + Fracture
PHDiQ and Fracture have launched a Facebook first – the Lipton Ice Tea Summer Festival project where, this summer, kiwi festival fans virtually create their own dream summer gig.
Consumers build their own festival on the bespoke app and select the location, attractions, festival name and up to 10 bands they would ideally have play, and then market it to their friends – just like the real thing.
The app integrates the latest digital music technology, Spotify, to provide users with an extensive list of artist to choose their dream line-up from.
Says Mike Harland, PHDiQ digital strategist: “We’re excited to be launching a unique game concept that hasn’t been done before on Facebook.
“Following last year’s award winning sLIPTONslide campaign, we knew that we had to create something new, interesting and relevant to keep our digitally active target market engaged.”
Fracture built the Facebook application including the Spotify integration, unique design, look and feel of the game, and custom illustrations.
The Lipton Ice Tea Summer Festival Project has U live presenters, Tim Lambourne and Matt Gibb, on board to help promote the game and judge the virtual festivals. One winner will be selected and sent on an ultimate VIP experience for them and a friend to co-host the broadcast from Future Music in Sydney, alongside the U live presenters.
Consumers have until Sunday 17 February 2013 to submit their festival creations on Facebook. Judging week begins on Monday 18 February,with the winner announced on Thursday 28 February 2013 during the U live show.