NZ beverage Mac’s Soda launches presence in Australia with OOH campaign via Shine NZ

New Zealand’s popular non-alcoholic adult soda from, Mac’s Soda, is creating a presence in Australia. The new to market soft drink is launching with an eye catching out-of-home campaign created by Shine NZ.

A street level presence is one component of the larger campaign, which displays some strong outdoor creative.

Nicole DiMarzo, activation planner for Starcom Mediavest, Australia said it’s a great way to kick off the new product in Australia.

Says DiMarzo: “Our campaign has a strong strategic emphasis on the hard to reach consumer on the go. These street posters are a great way to communicate to the intended audience.”

Ambient partners with national providers and has over 8,000 two-sheet poster sites nationally.

Advertiser: Mac’s Soda

Creative agency: Shine NZ