Owen Glenn appoints Naked to reduce domestic violence and handle communications + strategy

After a competitive pitch involving six agencies Owen Glenn has appointed Naked Communications to join the team of the ‘Glenn Inquiry’ – an initiative funded by Owen Glenn to address child abuse and domestic violence in New Zealand.

Naked will be responsible for all communications outputs from strategic development through to execution, including a national campaign that creates a social movement calling on all political parties for change.

The agency selection panel included Glenn as well as some well-known industry practitioners; Melissa Fletcher (Ecostore and formerly of Warehouse, Westpac), Ruth Herbert and Jessica Trask (Both of the Glenn Inquiry, formerly both of Ministry of Social Development) and Niki Schuck (Niki Schuck PR).

Glenn has publicly commented on his concern for New Zealand with its rates of child abuse and domestic violence being the worst in the developed world.

Says Glenn: “The Inquiry is committed to producing a blue print to reverse these statistics so we need an agency partner that is strategically strong and knows how to solve problems. Naked Communications proved that they are the best in this field. I was impressed with their understanding of the challenge and the recommendations they made, in particular around obtaining authentic engagement and harnessing this for social change.”

Matt O’Sullivan, managing partner of Naked Communications NZ, commented that opportunities to instigate genuine social change are incredibly rare.

Says O’Sullivan: “We’re delighted to be working with Owen and his team. It’s not often you get to work on a project which will change the lives of New Zealanders and make such a positive difference. You have to put the traditional advertising rules to one side, and appreciate that consumer behaviour has to be spurred through interaction and self-belief. We’re also looking forward to getting a few friends involved in the next stages of the journey too, like the team from The Collective and Young & Shand.”