UNICEF New Zealand asks if we've been naughty or nice in new Xmas Facebook campaign via Y&R

Screen shot 2012-12-12 at 4.35.37 PM.jpgTo get New Zealanders inspired about doing something good over Christmas, UNICEF showed them just how they'd behaved through 2012... on Facebook.

Their app evaluated your posts for good (and bad) content, measured how much you'd interacted with friends (or ignored them), and created an overall rating of your Facebook behaviour for the year which was posted on your page for you and all your friends to see.

And if Santa found you a little bit lacking – there was an easy solution. Buying a UNICEF Inspired Gift achieved something truly positive over Christmas - and made a big difference to your score!

VIEW THE CONCEPT

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