Popsicle launches new interactive online and smart phone game via Colenso BBDO, Auckland
This
summer, iconic Kiwi brand Popsicle extended their range of ice blocks
with several new products, including the new Popsicle Blasta.To highlight this Colenso BBDO, New Zealand has launched a new interactive online and smart phone game.
The free game can be downloaded from both Apple and Android app stores, as well as be played online on the website. The custom designed game was promoted by a 15 second TVC and Adshels.
VIEW THE SPOT
PLAY ONLINE HERE
GET THE APP FOR IPHONE
GET THE APP FOR ANDROID
The fully interactive game allows kids to pilot the Blasta rocket ship
around the vast Popsicle Universe. The Blasta is equipped with Pop-Candy
Canons, which players use to fend off evil enemies in an attempt to
save the different flavoured galaxies from total destruction.Says Minna Reinikkala, group
marketing manager: "We're thrilled with the new Popsicle universe that's been developed as part of the Popsicle Blasta
launch. It's already started to reignite the brand in an exciting way
for kids of all ages to engage with. "We've brought this to life across media from TV to digital and outdoor, really leveraging a 360
approach."Executive Creative Director - Steve Cochran
Digital Creative Director - Aaron Turk
Agency Producer - Emma Tait
Production Company Producer - Simon Shaw
Art Director - Mike Hammond
Copywriter - Graeme Clarke
Was excited for a second, then let down again by more awards bait.
This is lame screen shot excuse of a "smart phone game" game.
Honestly, your target market of 6-8 year olds will laugh at this.
Can't wait to see the award video that cost more to produce than the app.