Air New Zealand lures Bear Grylls to front 'The Bear Essentials of Safety' in-flight video via True
Bear Grylls goes wild in Air Zealand's latest 'Bear essentials of safety' video, which launched today.
The video replaces the massive Hobbit-themed viral hit which launched back in November.
The
video was created by Auckland creative shop True and directed by Kevin
Denholm via Exposure. True's ECD Craig Pethybridge worked at Air NZ's
former agency .99 for nine years.
Expected to hate this, but it's got a certain charm. I guess that's what
happens if you have a good director and budget accordingly.
Opening line is a bit weird, even North Korea is more subtle in it's nationalism.
Hang on, so True are now doing Air New Zealand safety videos? So what exactly does Draft do then?
Yeah I like it. Nice work.
The least annoying so far. Apart from the knob in the moa.
Way better than Rico. Actually, I was hoping to see Bear Grylls munching on a barbecued muppet at some point in the video.