Air New Zealand lures Bear Grylls to front 'The Bear Essentials of Safety' in-flight video via True
Bear Grylls goes wild in Air Zealand's latest 'Bear essentials of safety' video, which launched today.
The video replaces the massive Hobbit-themed viral hit which launched back in November.
The video was created by Auckland creative shop True and directed by Kevin Denholm via Exposure. True's ECD Craig Pethybridge worked at Air NZ's former agency .99 for nine years.