Hutchwilco launches new app and campaign to help save fishermen's lives via DDB New Zealand
New Zealand's oldest manufacturer of life jackets, Hutchwilco has launched a new iPhone app and fully integrated campaign called 'Secret fishing Spots', to help save fishermen's lives via DDB New Zealand. Hutchwilco's customers keep dying because fishermen don't tell anyone where they're going when they go fishing. No matter how good Hutchwilco makes their lifejackets, if no one knows where the fishermen have gone, the likelihood of finding them if they get in trouble is close to impossible.
GET THE APP
VIEW THE SPOT
VIEW THE AD 1
VIEW THE AD 2
VIEW THE AD 3
The app allows fishermen to log
their secret spots, without giving them away to everyone. Then if they
don't come home, a loved one can log on and see where they like to go,
and send the co-ordinates straight to the Coastguard.
Agency: DDB Group New ZealandClient: HUTCHWILCO
Executive Creative Director - Andy Fackrell
Director - Andy Fackrell
DDB Creative Director - Steve Kane/Chris Schofield/Regan Grafton
Creatives - Rory
McKechnie/Damian Galvin/Adam ThompsonManaging Partner - Scott Wallace
Senior Account Manager - Jonathan Rea
Account Manager - Nisa Solipo
Designer - Reene Lam
Retoucher - Kevin Hyde
Photographer - Lewis Mulatero
Editor - Steve Gulik/Sam Arden/Jim
RAPP Tribal Creative Director - Aaron GoldringProducer - Dov Tombs
Lead Designer - Jason Vertongen
Lead Developer - Cameron Crosby
Developer - Jarrad Edwards
Client: Garry Sutton
Position: Managing Director
Client: Tim Ritchie
Position: Marketing Manager
Nice one dudes! A real solution for an on going problem. We need more of this type of thinking.
I like this very much.
But I don't hate this.
I hate fish though.
A secret town spot....so I can recall my tracks from the night previous.
I like this, smart use of technology available. Hopefully the morans that overload their dingy with 9 men have an iphone to use in place of the rich mans GPS.
I smell a rat right around Axis deadline
Pure awards bait... Hutchwilco couldn't even invest in an Apple Dev account, so instead this little sucker has RAPP Tribal NZ Limited listed as the company on the App store.
It will probably do well though...
Judged as an app idea this is sheer genius. Judged as an ad for lifejackets it's a bit convoluted. I hope the judges that matter most can view it in the first light because it deserves to smash it.
I also hope the scale of the client's business doesn't limit the uptake and use of this app because this is another great example of a creative idea with a valuable real world benefit. Wonder if it would have been more powerful as a stand alone app than as an ad?
@Axis Fishing: Good detective work, supersluth. Of course it was hustled along to beat the Axis deadline. When was the last time you won an award for an idea that saved someone's life?
I love how every NZ award entry has a TVNZ news in some way, shape or form... I'm not sure if that says something about the quality of news or the quality of PR....
Great idea for an app, but It would work so much better if it wasn't just limited to an iphone.
Pretty cool.