Kiwis start 'Beetleing' to win the new Volkswagen Beetle in latest promo via DDB New Zealand

Screen shot 2013-02-05 at 12.06.12 PM.jpgTo launch the new Beetle and pay tribute to the icon, DDB Group and Volkswagen have created Beetleing, the act of imitating the Beetle's iconic shape in an unlikely or unusual location.

The campaign is centered around an online promotion where people can 'Beetle to win The Beetle' by uploading their Beetleing photos to the Volkswagen Facebook page.

VIEW THE CONCEPT VIA VW FACEBOOK PAGE
Screen shot 2013-02-05 at 12.06.05 PM.jpgExecutive Creative Director: Andy Fackrell
Creative Director: Gavin Siakimotu
Creative Director: Natalie Knight
Creative: Kevin Bachtiar
Creative: Sasha Arandelovic
Group Business Director: Scott Wallace
Account Director: Susie Darling
Account Manager: Lara Christie
Account Executive: Ellie Hackshaw
Senior Developer: Jarrad Edwards
Developer: Gustavo Aragon
Deputy Creative Director: David Reid
Senior Interactive Designer: Sam Schrey
Interactive Designer: Amber-Jean Hornsby
Junior Developer: Paul Myles
Senior Digital Producer: Sarah Kelliher

14 Comments

Mr Pedantic said:

Is that really how you spell 'beetle-ing'?

Itsy Bitsy Bit of Side Boob said:

Do I need to wear a bikini to do this?

G-rated said:

Are you sure that's what that pose means?

Wow said:

That is awful. No doubt a Gold Axis.

A copywriter said:

Fuckme! That looks horrid! Come on guys 'Beetleing' is a no go... Shoukld have gone with 'Beetle bugging' or something else. In fact, 'Beetleing' is so bad you guys may find it completely distracts from an otherwise nice idea. Not too late to change the thing!

So said:

Somebody's been watching Southpark.

DDB? said:

Yikes, guys.

HAAA! said:

The gallery is hilarious. Most random bit of trash I've ever seen

Wow said:

Based on this, Toby is going to come back and kick your arse. This is so shit.

Ha! said:

Well, all three creative directors, (yep three), must have been fast asleep on this job.

Optional said:

This is truly terrible work. 0/10

Dung beetle said:

Student work. This beetle needs to be squashed. Fast.

shane said:

this a beautiful and a cool

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