Luke Shanahan directs Sorted's new 'Grow' TV spot via GSL Network and Yukfoo Animation
The third in the trilogy of Sorted's 'Think, Shrink, Grow' campaign has hit the small screen created as a collaboration between 8com, director Luke Shanahan and
Yukfoo Animation for the Commission for Financial Literacy and
Retirement Income (through Wellington Agency GSL Network).And just like the final installment of other well known franchises the 'Grow' spot features a rewarding result for the Sorted Mouse and his protege as they ride off into the sunset.
WATCH THE SPOT
The Grow TVC is a 30 second epic which follows the fortunes of a young
man about town fulfilling his hopes and aspirations with some clever
tactical saving. He even manages to score the scooter of his dreams.
Yukfoo's Alan Dickson is pleased with the way the campaign has allowed the Sorted Mouse to develop.
Says Dickson: "We are now looking for opportunities to parlay his appearance in this campaign with further spots in a much expanded run - we foresee a handful of prequel's, some more sequels and some fully animated spots. We're not sure whether GSL have the same plans but it's worked well for this other guy that we know of, so fingers crossed."
Sorted - Grow
Agency - GSL Network
Creative - Doublefish - Ken Double and John Plimmer
Director- Luke Shanahan
Production Company - 8com
Mouse Animation - Yukfoo Animation
Yukfoo's Alan Dickson is pleased with the way the campaign has allowed the Sorted Mouse to develop.
Says Dickson: "We are now looking for opportunities to parlay his appearance in this campaign with further spots in a much expanded run - we foresee a handful of prequel's, some more sequels and some fully animated spots. We're not sure whether GSL have the same plans but it's worked well for this other guy that we know of, so fingers crossed."
Sorted - Grow
Agency - GSL Network
Creative - Doublefish - Ken Double and John Plimmer
Director- Luke Shanahan
Production Company - 8com
Mouse Animation - Yukfoo Animation
It's average craft fellas....