Ogilvy & Mather New Zealand makes Holden Twitch in new spot directed by Luke Shanahan
O&M New Zealand and Robber's Dog have created a local brand TVC for Holden. Says Ogilvy executive creative director, Angus Hennah: "It felt right to inject some warmth and local charm back into the brand. The spot espouses the therapeutic benefits of getting away from it all in a real driver's car."
VIEW THE SPOT
Says Robber's Dog director Luke Shanahan: "Directing 'Twitch' was an
absolute pleasure for me. It was one of those projects where all
involved had total faith in the idea. That unity meant I got to make
executional decisions based on good storytelling alone. I think that
(unity) shows in the final spot."
Agency - Ogilvy & Mather New Zealand
Client - Holden
Executive Creative Director - Angus Hennah
Copywriter - Matt Simpkins
Art Director - Darran Wong Kam
Agency Producer - Amanda Kabel
Group Account Director - Sandra Daniel
General Marketing Manager - Marnie Samphier
Production Company - Robber's Dog
Director - Luke Shanahan
Producer - Mark Foster
Editor - Tim Mauger
Agency - Ogilvy & Mather New Zealand
Client - Holden
Executive Creative Director - Angus Hennah
Copywriter - Matt Simpkins
Art Director - Darran Wong Kam
Agency Producer - Amanda Kabel
Group Account Director - Sandra Daniel
General Marketing Manager - Marnie Samphier
Production Company - Robber's Dog
Director - Luke Shanahan
Producer - Mark Foster
Editor - Tim Mauger
Best thing by Ogilvy in ages. You're so hot right now Shanahan.
Brilliant spot. Casting spot on. Love the track. Onya mutts. Well done Luke.
Love it.
Well done all.
It's amazing what you can sneak out while Greg is distracted.
I love it.
ps. I've ironed your undies
Nice, good to see some creative coming out of the red house
p.s. you never call us anymore
it. Hat tip.
hmmmmmmmmmmmmmmmmmmmmazing
Simpkins is back!!!
cracking ad butch
Good car ads are few and far between. This is one of the few.
um I didn't really get it .... I did like the track but the execution let it down somewhat. Also the hot girls at the spa made me think this is what cured his twitch - also why did they use the worst car in the range - all in all its not going to make people buy a Holden ......... having said that best work thats come out of Ogilvy since Jeremy left
Nicely done lads.
Still wont trade in that beamer will you wonky!!!!