Schick and Y&R NZ asks Kiwi men the question this Valentine’s Day: Would you kiss you?
February 11 2013, 1:10 pm | | 30 Comments
How would Kiwi men feel if the tables were turned on their precious beards? Would they be more inclined to get the razors out?
In this series of outdoor posters, Schick and Y&R New Zealand are asking the question this Valentine’s Day: Would you kiss you?
Executive Creative Director: Josh Moore
Creative/CD: Tom Paine
Art Director: Theresa Frankovich
Creative: Jack Delmonte
Hadleigh SinclairCreative
Creative: Hadleigh Sinclair
Agency Producer: Christina Hazard
Photographer: Fraser Celments
Retoucher: Lightfarm Studios
30 Comments
I would definitely kiss me
Seems a pretty similar idea to this…
http://www.bestadsontv.com/ad/9809/Snickers-wwwlingerie4menconz
If I had tits, it’d probably be a month before I left the house… And then it would be with some severe form of RSI.
…who’s gonna be fussy?
They just look like hipsters to me ….
Where was Mr Strategy on this one? FYI guys with well kept growth are not really going to be Shick customers are they? No matter what the question posed? Me thinks client got taken to the cleaners on this one. And executionally, does not even get close to the Colenso piece.
yucky
Nice work Colenso.
Better luck next time Y&R.
how?
‘Outdoor 3’ belongs on Photoshop Disasters.
These are women with beards, not men in lingerie?
Really cool. Nice work fellows and one girl.
Your idea from the 90s might own lingerie on men, but how does it own beards on women?
Yet again, the immaturity of the creative leadership at Y&R comes shining through.
All these Y & R people defending this campaign… cute..
Have a chocolate, you need it..
xoxo
Seb
Surely you mean the hairyness of the creative leadership.
Your all just bitter.
This is GREAT work from GREAT creative leadership.
‘Your’ proof that Y&R need to at the very least hire people who can spell. I wouldn’t be too surprised if you are in fact one of their writer’s, especially given your need for sophomoric CAPITALIZATION!
*you’re
Writers*
Everything else aside, retouching on this campaign sucks to death!
Whatever.
You’ll be eating you’re* words when this picks up them awards.
I’ll give you a hairy faced BJ if this picks even one matey. Maybe at the annual Rasta Ad Awards in Jamaica perhaps? Otherwise, no effing chance.
@Not Y&R
This ain’t gonna pick up shit.
This campaign will pick up around 8 Golds at Cannes…
I’m serious, or drunk, or confused…
Or all of the above…
Who am I?
No one who actually works at Y&R thinks this is going to win awards. It is however doing a great job of sampling razors. Good night.
“No one who actually works at Y&R thinks this is going to win awards.”
I think this done by the same team at Y&R that also works on the Iranian Govt account:
http://www.smh.com.au/technology/technology-news/irans-laughable-fighter-jet-caught-out-in-photoshop-blunder-20130213-2ebwb.html#ixzz2KjHUqOSZ
A blank page with the words “Free razor” would work just as good getting sampling up! This is a wasted sucky opportunity aimed at shemales!
Innovative? Intelligent? Funny? Memorable? (for the right reasons)
Not by the hair on my chinny-chin-chin