Whybin\TBWA NZ confirms appointment of creative team Fedyszyn + McMahon and hires Sarah Hobden in head of operations role

Says Todd McLeay, group CEO, Whybin\TBWA New Zealand: "Toby Talbot, David Walden and I all reckon this a sign of great things to come. Lisa and Jonathan are a seriously talented team and Sarah, having run the production facility at Bartle Bogle and Hegarty in London, is undoubtedly one of the best in the business, so we're thrilled they're joining us."
 
Hobden has more than 20 years experience working in both London and Auckland advertising agencies, including Saatchi and Saatchi and, prior to that, BBH London. During her decade at BBH she rose to become a board director, was responsible for 26 creative teams, 45 producers and oversaw the entire creative process through all key stages of development. She brings a multi-dimensional skill-set having been a traffic manager, art buyer, producer and project director.
 
Says Hobden: "Joining Whybin\TBWA at a time like this is a really exciting thing to be doing and I can't wait to get stuck in. I'm looking forward to working with old colleagues and introducing new governance and resource structures."

Formerly with DDB Group for two and a half years and with Colenso BBDO prior to that, Fedyszyn and McMahon have developed successful campaigns for some of the biggest businesses and brands in the country including Westpac, New Zealand Lotteries, McDonald's, Cadbury and Sky TV.

Their most recent work is the New Zealand Lotteries Instant Kiwi 'Push your Luck' TV campaign and the Westpac Brand TVC launch 'Start Asking'.
 
Says Talbot: "I'm so looking forward to working with Lisa and Jono again. They've really matured as a team. From the days of winning big awards for small clients at Colenso, they grew into a proper brand-building team at DDB. Now they out and out own projects, be it the Auckland YWCA Equal Pay campaign or setting up AWARD School in New Zealand. They are more than ready to step up as creative directors. And now, with Lisa, Jono and Steve Kane as CD's, we have the foundations of a great creative department to build on."
 
Says Fedyszyn: "We've loved our time at DDB, and have learned a lot from Andy Fackrell in the last 18 months. But the opportunity to work with Toby again, along with Steve Kane and Todd McLeay, was one we just couldn't pass up."

Their efforts have been recognised extensively in New Zealand and overseas at all the awards shows that matter including Cannes, D&AD, One Show, Clio, Young Guns, Spikes, New York Festivals, London Internationals, as well as a Best in Show at AXIS. In 2010 were named in the Young Guns 'Top 10 Creatives of the Decade' list. For the past two years they have been national heads of AWARD School in New Zealand.