BNZ makes managing money easier and faster with launch of YouMoney campaign via Colenso

There's also interactive banner ads, and a $25,000 giveaway promotion running across several popular NZ websites - if you find it, you can drag and drop it into an account icon and make it yours to keep.

"Drag and drop is hardly new technology, but it's quite new to internet banking," said Colenso ECD Steve Cochran. "Encouraging people to physically drag some money into an account within a banner ad just seemed like a great way to demonstrate how intuitive and easy this new way of banking is."

"We're really proud of YouMoney," says BNZ head of marketing comms Rob Cooke. "It really does help you be good with money, as the visual interface and features let you see and stay in control of your cash.

"I'm also really proud of the campaign, which elegantly and simply shares the story of just how cool the product really is.

"It's a whole new kind of intuitive banking that makes managing your money easier and faster. Born out of customer research, YouMoney is designed to work like your brain does with drag and drop banking, predictive search, and the ability to personalise your banking with your own pictures and multiple accounts."

Colenso head of planning Andy McLeish said: "Research into the appeal of the interface showed how strongly the market were engaging with it; so we made the decision to focus the communications on creating clear and simple demonstrations of YouMoney".

Agency: Colenso BBDO, Auckland
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Digital Creative Director: Dan Wright                             
Production Company: Assembly
Digital Business Director: Greg Forsyth
Agency Producers: Katie Knight, Amanda Theabold
Planner: Ange Legge
Account Team: Paul Wilson, Sophie Martignier,

Client: BNZ
Head of Marketing Communications: Robert Cooke
Online Strategy & Business Development Manager: Mike Byrne
Head of Marketing - Retail: Mark Dunmore
Campaign Manager: Kris Hansen