MINI gives newly adopted puppies a free car - part of the 'Driving Dogs' campaign via DraftFCB NZ
While the successful MINI Driving Dogs campaign was running, MINI and DraftFCB NZ wanted to give all the other SPCA animals a chance to drive too. So they gave newly adopted puppies a box disguised as a car which they could drive home in.DraftFCB NZ created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit the owner's pet and personality.
VIEW OUTDOOR
New owners had the option to customise with an alphabetic sticker sheet
to create a personalised license plate. It was also accompanied by an
owner's manual.
Executive Creative Director - Regan Grafton
Executive Creative Director - Tony Clewett
Art Director - Leisa Wall
Copywriter - Scott Kelly
Regional Executive Creative Director - James Mok
Designer - Matt Oak
Head of Art - Nick Smith
Planner - David Thomason
Group Account Director - Toby Sellers
Account Director - Sally Willis
Retoucher - Anton Mason
Photographer - Charles Howells (The Collective Force)
Production Manager - Eric Thompson
SPCA Client - Rona Booth
MINI Client - Simonne Mearns
Executive Creative Director - Regan Grafton
Executive Creative Director - Tony Clewett
Art Director - Leisa Wall
Copywriter - Scott Kelly
Regional Executive Creative Director - James Mok
Designer - Matt Oak
Head of Art - Nick Smith
Planner - David Thomason
Group Account Director - Toby Sellers
Account Director - Sally Willis
Retoucher - Anton Mason
Photographer - Charles Howells (The Collective Force)
Production Manager - Eric Thompson
SPCA Client - Rona Booth
MINI Client - Simonne Mearns
Maybe you should stop with the award hunt now and start servicing your two newest and biggest clients whom we all hear are not that happy.
Fuck yeah.
I think this brilliantly ties up the idea. Hmmm, put your cup of bitter bile down and go back to work.
With all this "international coverage" and 'hundreds of millions reached via twitter" can anyone show me any press coverage that mentions the word Mini? You know, the brand that paid for it all?
I await your links below...
Didn't stop that 'levis' arse-cam scam from not getting thrown out of any awards show...
wheres the mini logo in this ?
On the car.
@proof. Have a quick google. There are plenty.
@?. It's on the car you noob.