Westpac NZ 'hands out' a new installment in its 'Start Asking' campaign via DDB New Zealand
'Hand Outs', the next installment in DDB NZ's 'Start Asking' campaign for Westpac puts the spotlight on the 'sandwiched' generation - otherwise known as 'the bank of mum and dad'.The ad puts a humorous spin on the group's endless plight to keep their family financially supported.
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Michael Healy, Westpac senior brand manager, says he can envisage the ad hitting home for a number of Kiwis.
Says Healy: "Although the 'sandwiched' generation should be enjoying a higher disposable income as they are more likely to be mortgage free and looking forward to their retirement, they find themselves handing out just as much as ever. We can help 'the bank of mum and dad' get their finances in order so they can still help their family from time to time, but also ensure they have their own future financially secure."
'Hand Outs' is the fourth but not final spot in the 'Start Asking' series following 'Start Asking', 'Old Flatties' and 'Balance Transfer', upholding Westpac's refreshing approach to the banking category.
Executive Creative Director - Andy Fackrell
Art Director/Copywriter - Lisa Fedyszyn
Art Director/Copywriter - Jonathan McMahon
Executive Producer - Judy Thompson
Agency Producer - Rosie Grayson
Group Account Director - Zoe Alden
Group Account Director - Victoria Graves
Account Director - Jenny Travers
Production Company - Prodigy Films
Director - Tim Bullock
Producer - Nikki Walker
DOP - Germain McMicking
Editor - Adam Wills
Audio - The Coopers at Franklin Rd
Sound Engineer - Jon Cooper
Licensing - Jonathan Hughes
Composition - Peter Van Der Fluit @ Liquid
Post Production - Toybox
Callum Wilson - Head of Marketing and Customer Experience
Sharon van Gulik - Head of Brand and Marketing Communications
Michael Healy - Senior Brand Manager
Adrian McCaffrey - Senior Manager Marketing
Says Healy: "Although the 'sandwiched' generation should be enjoying a higher disposable income as they are more likely to be mortgage free and looking forward to their retirement, they find themselves handing out just as much as ever. We can help 'the bank of mum and dad' get their finances in order so they can still help their family from time to time, but also ensure they have their own future financially secure."
'Hand Outs' is the fourth but not final spot in the 'Start Asking' series following 'Start Asking', 'Old Flatties' and 'Balance Transfer', upholding Westpac's refreshing approach to the banking category.
Executive Creative Director - Andy Fackrell
Art Director/Copywriter - Lisa Fedyszyn
Art Director/Copywriter - Jonathan McMahon
Executive Producer - Judy Thompson
Agency Producer - Rosie Grayson
Group Account Director - Zoe Alden
Group Account Director - Victoria Graves
Account Director - Jenny Travers
Production Company - Prodigy Films
Director - Tim Bullock
Producer - Nikki Walker
DOP - Germain McMicking
Editor - Adam Wills
Audio - The Coopers at Franklin Rd
Sound Engineer - Jon Cooper
Licensing - Jonathan Hughes
Composition - Peter Van Der Fluit @ Liquid
Post Production - Toybox
Callum Wilson - Head of Marketing and Customer Experience
Sharon van Gulik - Head of Brand and Marketing Communications
Michael Healy - Senior Brand Manager
Adrian McCaffrey - Senior Manager Marketing
Good spot.
http://www.youtube.com/watch?v=YtOfTtoW-C4
Insulting
not sure about this one
At least no NZ directors will be required to do the Cadbury Comedy Festival charity spot this year.
Plenty of Aussie directors to choose from who...... 'owe DDB a favour'.
Funny...very funny
I like the creative freedom this campaign has allowed itself. A good clean idea is sought for each execution, unconstrained by character or format but still a campaign.
Or is it?
@Ted I actually prefer the dead pan performance in the Married with children intro. Just saying.
The ol' flatmates was a pretty hard act to follow, and this does it pretty well. At least they're not preaching some over-blown brand positioning, instead dramatising a truth that I suspect punters will easily relate to.
Westpac in the lead, ASB a solid second, BNZ appears to have exited the race altogether.
I like it. Good subtle performances - the lead dude is funny. God work Bullock
blatant married with children rip off, but yes the westpac/ddb combo is definitely delivering the best work for a bank in NZ for years