Cannes PR Lions: DraftFCB scores one Silver Lion and one Bronze Lion, Whybin\TBWA Auckland, and DDB NZ both score a Bronze Lion
DraftFCB New Zealand has scored a Silver Lion and a Bronze Lion for its ‘Driving Dogs’ campaign for SPCA New Zealand and MINI at the PR Lions last night. Whybin\TBWA Auckland and DDB Group NZ scored one Bronze Lion each.
McCann Melbourne, Australia, took the PR Grands Prix for their entry ‘Dumb Ways to Die’ for Metro Trains. The PR category received 1296 entries of which 158 were shortlisted. The jury, led by president David Gallagher, senior partner, chief executive officer, Europe, Ketchum, awarded 20 Gold, 29 Silver and 45 Bronze Lions.
NZ Lions
Silver Lions
DraftFCB New Zealand for SPCA NZ/MINI ‘Driving Dogs’
Bronze Lions
Whybin\TBWA Auckland for Tourism New Zealand ‘100% Middle-Earth, 100% New Zealand’
DDB Group New Zealand for YWCA Auckland ‘Demand Equal Pay’
DraftFCB New Zealand for SPCA NZ/MINI ‘Driving Dogs’