Austral Bricks taps top talent for sexy new look in latest campaign via Tango Communications

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Camilla Franks.jpg

Auckland-based boutique Tango Communications has been working with Australia’s Austral Bricks to remind people just how sexy the classic clay brick can be.

The ads run online and in design and architecture mags, and point readers to the microsite where they can get the low-down on each of the talents individual brick stories. 

The brief, says Austral Bricks general manager marketing Brett Ward, was to get people to see bricks as a way to add style to their new build or renovation.

Fronting the campaign for Austral are iconic fashion designer Camilla Franks, Sydney architect and intrepid brick-pile-climber Gerard Reinmuth, LA-based Aussie model Alyssa Sutherland and Brisbane architects Ingrid Richards and Adrian Spence.

Tango GM Joel Frost says finding the right talent was key to the project’s success. “We were looking for much more than just another endorsement. Everyone in the campaign gets what Austral is trying to do here, so we’ve just let them tell their own stories.” 

Alyssa Sutherland.jpgGerard Reinmuth.jpgRichards and Spence2.jpg

Clients:

General Manager Marketing: Brett Ward

Marketing Coordinator: Milly Ladanyi

Agency:

ECD: Vaughn Davis

Art Director: Scott Wheeler

General Manager: Joel Frost

Photographers:

Andreas Smetana, Juli Balla

Talent:

Alyssa Sutherland

Camilla Franks

Ingrid Richards & Adrian Spence

Gerard Reinmuth