CAANZ Axis Awards announce minor category amendments affecting Direct Mail and Radio

videos_03_and_04[2]-thumb-400x225-135472.jpgCAANZ has announced a couple of minor tweaks to the 2014 Axis categories.
The amendments affect the Direct Mail and Radio categories. 
The Direct Mail category amendment is to category 24 - Direct Campaign.   The description of that category has been replaced in its entirety as follows:
Direct Mail that comprised more than one element delivered separately. 
Incorporating a minimum of three executions in any medium so long as each execution drives a specific direct response as specified in the Important Notes above.
The other amendment is a minor change to category 46 - Innovative Use of Radio as follows:
This is about finding new ways to redefine the medium of radio using including the use of non-paid media outside of a traditional paid radio commercial. Entries in the Innovative Use of Radio category cannot be entered into categories 44 or 45.
Says James Mok, Axis Awards convener of judges: "By only referencing 'Mail' in the earlier description of the Direct Campaign category we were limiting any other direct ideas delivered in other channels. The change in the Innovative Use of Radio category was to ensure we were clearly open to any form of innovation in this medium".
The Call for Entries document is being updated to reflect these changes.  All information and dates can be found on the CAANZ website.


Radio Ga Ga said:

46. INNOVATIVE USE OF RADIO - That's your fault Lovelock.

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