Colenso BBDO NZ takes out 2013 Agency of the Year title at Digital Asia Festival Awards + scores four Gold Awards, three Silver + three Bronze
Colenso BBDO NZ has scored the prestigious Agency of the Year title at the 2013 Digital Asia Festival Awards, given to the agency that has amassed the most points across all categories, as well as scoring four Gold Awards, three Silver Awards and three Bronze Awards.
Colenso earned a Gold for “Instant News Satire” for Samsung NZ and three Golds for “Trial By Timeline” for Amnesty International; a Silver Award for its “Beyond the Wall” for Frucor Beverages and a Silver and Bronze for its “V Robbers” campaign also for Frucor and a Silver and two Bronze for “The Smart Phone Line” for Samsung NZ.
Says Aaron Turk, head of digital creative, Colenso BBDO: “Digital thinking is a natural part of the creative process here at Colenso and our application of digital innovation is something we are focused on. To be named Agency Of The Year at the Digital Asia Festival is an achievement we are really proud of.”
Led by jury president Jason Kuperman, vice president of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The much sought after platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, its iPhone App for McDonald’s Australia.
Says Kuperman: “The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value.”
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.
2013 Winners by Country:
New Zealand 10
Australia 9
China 6
Japan 6
India 4
The Philippines 4
Singapore 3
Malaysia 2
Thailand 2
Hong Kong 1
Says Terry Savage, chairman of Lions Festivals: “What has emerged from the awards is a sense of the regions’ ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing.”