Colenso BBDO’s V Motion Project wins Best Branded Content Series at 2013 Mashies in NY

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The V Motion Project 1.jpg The V Motion Project created by Colenso BBDO, has become the inaugural winner of the Best Branded Content Series at this year’s Mashies awards in New York. The Mashies are a new digital / socially focused annual awards run by the highly influential trend hunter / technology site Mashable.com.

Colenso had led the running at the shortlist stage with three finalists, the most of any agency in the world, but it was V’s ‘Motion Project’ that got the gong with a win up against some particularly stiff opposition in the form of Old Spice’s ‘Dikembe Mutombo’s 41/2 Weeks to Save the World’ campaign by Wieden + Kennedy Portland.

Neville Doyle, senior digital & social strategist at Colenso BBDO, explained why the Colenso team saw this as such a significant achievement.

Says Doyle: “Digital and social is continuing to be a key focus, both for our clients business and for us, as an area to expand and improve upon. Within the digital world Mashable.com has long been the gold standard in terms of being a trustworthy and impartial judge of what work is truly breaking new ground. So to go up against global heavy weights in the digital arena and to win, especially given the ‘winner takes all’ nature of the Mashies, is testament to the ever increasing strength we’re developing as an agency in the digital space.”

Amnesty International’s ‘Trial by Timeline’ and Samsung’s ‘Smartphone Line’ by Colenso made the final three in the Best Use of Facebook category but were piped at the post by ‘Smart USA Tag Your Own Adventure’ by Razorfish New York.