BMW Group New Zealand appoints DDB Group NZ as new strategic creative agency partner

bmw-logo.jpgBMW Group New Zealand managing director Nina Englert has announced that DDB Group New Zealand will become strategic creative partner over incumbent agency DraftFCB.

BMW invited DraftFCB, Special and DDB to pitch for the opportunity to be its new strategic creative partner coming into effect on January 1, 2014.

Says Englert: "We're looking forward to working with them (DDB) and embarking on an exciting new journey to complement what will be an equally exciting period for BMW and MINI in New Zealand full of new model launch activity and engaging new initiatives.
"I wish to thank Special for the participation in the pitch process, but especially would like to acknowledge DraftFCB.  They have been an innovative and dedicated partner with BMW and we have shared many successes together."
As part of the two stage review, BMW Group is scheduled to commence a media partner review in December and an announcement will be made in due course.

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