Burger King pokes fun at pre-rolls by launching sixty-four of them via Colenso BBDO, Auckland

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YouTubeBurgerKing.jpgYouTube ads are a highly effective way to reach young guys. There’s just one problem: they hate them. So instead of making one, Colenso BBDO and Burger King made sixty-four.

Using analysis of media consumption, each pre-roll ad was written specifically to the videos most popular with BK’s target market. Movie trailers, music videos, sports, comedians, compilations, talk shows and more. Sixty-four customised Youtube ads that acknowledged how annoying they were. The anti pre-roll campaign turned a media placement that consumers loathed into the perfect place to have a conversation.

Burger King Marketing – James Woodbridge

Burger King Marketing – Rachel Morriss-Jarvis

Creative Director – Levi Slavin

Creative Team – Simon Vicars, Brett Colliver

Group Account Director – Victoria Graves

Senior Account Manager – Anna Holloway

Director – Helena Brooks

Producer – Fraser Brown

Agency Producer – Katie Knight

Production Company – Flying Fish

Media Agency – Y&R