Burger King pokes fun at pre-rolls by launching sixty-four of them via Colenso BBDO, Auckland

YouTubeBurgerKing.jpgYouTube ads are a highly effective way to reach young guys. There's just one problem: they hate them. So instead of making one, Colenso BBDO and Burger King made sixty-four.

Using analysis of media consumption, each pre-roll ad was written specifically to the videos most popular with BK's target market. Movie trailers, music videos, sports, comedians, compilations, talk shows and more. Sixty-four customised Youtube ads that acknowledged how annoying they were. The anti pre-roll campaign turned a media placement that consumers loathed into the perfect place to have a conversation.

VIEW THE CONCEPT

Burger King Marketing - James Woodbridge
Burger King Marketing - Rachel Morriss-Jarvis
Creative Director - Levi Slavin
Creative Team - Simon Vicars, Brett Colliver
Group Account Director - Victoria Graves
Senior Account Manager - Anna Holloway
Director - Helena Brooks
Producer - Fraser Brown
Agency Producer - Katie Knight
Production Company - Flying Fish
Media Agency - Y&R

6 Comments

Thumbs up said:

It's Nic Sampson! Good idea casting young comedians.

Kate said:

Nice.

I get it said:

That's a smart meatball media idea

Mikey said:

Nice idea :) however, after seeing the first 5 they would get a bit boring.

zuper trooper said:

That's very cool. Great truth.

It does what it says on the tin said:

You told me that pre-rolls suck, and then proved it. Truth in advertising.

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