CAANZ Media Awards rebrands to The Beacon Awards to reflect change in media environment

For many years the CAANZ Media Awards have been the annual event that celebrates the very best of the media industry, rewarding great strategic insight, planning and execution in a rapidly evolving industry.

Given the changing nature of the media environment, CAANZ believe it is time to refresh and rebrand the Awards.

Says Paul Head, CAANZ CEO: “In launching the Beacon Awards our objective is to create a new, relevant brand that positions both the awards themselves and media agencies at the forefront of the communications industry, both in the minds of the broader industry and clients and to use the rebrand as an opportunity to communicate the value that media agencies add to the communications process and to their clients businesses.”

The Beacon Awards (or ‘The Beacons’ as they will no doubt become known) reflect the way media can lead a campaign and create success by ensuring it’s noticed at the right time, in the right context, by the right people.

The Beacon Awards recognises the power of innovative and highly effective media solutions to leverage the creative message and connect with & engage customers to achieve outstanding results for clients.

The new brand is the result of a long and thorough process which involved many people across the industry to gain genuine insight into the value that media can add to a campaign.

DraftFCB was tasked with leading the process to create a new name and brand positioning along with developing the creative campaign to promote the call for entries; using one of the principles of media in their campaign message “It’s only great if it gets noticed.” 

Not only has the name of the Awards changed, but a new trophy, also designed by DraftFCB will be unveiled in the New Year.  The Beacon Awards are also moving to a new home, the Viaduct Events Centre, having literally out grown The Langham Hotel.  The Beacon Awards will be celebrated and awarded at the Gala dinner on Thursday 1st May 2014.

The call for entries goes live on Monday 9th December and no doubt agencies around the country will be putting their writing skills to the test to be the leading light in their agency, by bringing home the Beacon.