Colenso BBDO's Samsung Galaxy Note campaign wins the IABNZ November Online Creative Award

Bromhead Nov Winner.jpgColenso BBDO has created a winning campaign for Samsung using legendary satirical cartoonist, Peter Bromhead to make the News available instantly online with Instant Satire.
 
Says Dave Nash, creative director at Sugar&Partners and judge: "I can imagine the complexity and commitment from both agency and client it took to deliver this cleverly simple idea. I think that's what makes it cool - good old fashion magic!"
Fellow judges included Sam Ramlu, managing director - Method Studios; John Schofield, managing director - Catch!Media, Chris Long, creative group head - .99 and Alisa Higgins, general manager - IABNZ.
 
Says Schofield: "I love this one.  It's a reminder that there are so many art forms that are yet to be translated into digital, and the live artist cartoon was one of them. Great product tie-in and fantastic use of content.  Just love it."
 
Colenso BBDO wins a $1,000 hamper filled with all the necessary tools to get them through to Christmas.  The winning entry can be viewed at www.iabawards.co.nz.

Entries re-open 2014.

1 Comments

. said:

This campaign is a year old now. But whatevs.

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