Axe asks us to ‘Make Love, Not War’ in latest (almost) serious brand spot via BBH London
January 16 2014, 11:34 am | | No Comments
In a world filled with war, the greatest weapon is love, as shown in this latest spot for Axe via BBH London.
A 30# cut of the commercial, directed by Rupert Sanders via top production company MJZ, will screen during the Super Bowl on February 2.
Punters worldwide are asked to help Axe Peace and non-profit organisation Peace One Day spread peace, one kiss at a time: Share your #KissForPeace