Directory Big Won Rankings: Colenso BBDO ranked #4 agency in the world, DraftFCB, Auckland at #6; New Zealand ranked #9 country

190623-dogs-driving-cars.jpgRankings from the 2013 Directory Big Won have been released, which look at agency performance across all marketing communication platforms.

Colenso BBDO was the #1 ranked agency in the world in Direct and #4 ranked agency in the world.

DraftFCB Auckland was ranked #6 in the world and #4 in Direct. And its Mini/SPCA 'Driving Dogs' campaign was ranked #2 in the world, across all media, #1 in the world in Direct and #5 in Digital. DraftFCB's James Mok and Tony Clewitt were ranked #5 ECD in the world.

Colenso BBDO's campaign for Amnesty International ("Trial by Timeline") was among the top 10 most awarded campaigns of the year in Direct. Its work for Frucor ("V Motion Project") was among the top 10 in Digital and Nick Worthington was the #4 most awarded chief creative officer in the world.
Australia ranked No.2 in the world with New Zealand at No.9, Singapore at No. 10, Japan at 12, China at 14 and Thailand at 19. In fact, the Asia-Pac region has claims to being more of a creative hub than Europe with six countries in the Top 20 or the Americas, which have four. 

Further information can be found here.


Saatchi Suit said:

For NZ to have two of the top 6 agencies in THE WORLD is seriously impressive, we are punching way above our weight on the global scene.

Maybe 2014 can be the year we can cut out the pathetic bitching and backstabbing on sites like these and actually support and congratulate each other on our success's. When a Kiwi agency makes the world take note it is good for everyone is New Zealand advertising - for us to have two world beaters is seriously impressive.

Congratulations to everyone at Colenso and Draft - you've both done some seriously impressive work last year. You've raised the bar for the rest of us and I for one am looking forward to rising to that challenge in 2014!

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