ColensoBBDO/Proximity, Auckland runner-up for Ad Age ‘International Agency of the Year’ title
Ad Age’s much anticipated Agency A-List has been published ranking New Zealand’s Colenso BBDO/Proximity
Runner Up for ‘International Agency of the Year’.
Ad Age, the number one advertising industry publication in the U.S., publishes the highly respected annual Agency A-List. New Zealand’s Colenso BBDO/Proximity is one of two runners up to Ad Age’s International Agency of the Year; the other is We Are Social London. This year’s International Agency of the Year is Africa, Sao Paulo.
Ad Age singled out Colenso BBDO’s work that helped big global marketers, as well as local brands, to “compete and win”. Credited work included the “clever, tech-savvy” Samsung ‘Smart Phone Line’ which allowed Samsung fans who couldn’t wait to get their hands on the new GALAXY S4 to get to the front of the line via Facebook and Twitter; and the Tip Top Facebook app that drove a truck around the country – so Kiwi’s could send a friend anywhere in New Zealand an ice cream to make them ‘feel Tip Top’.
Ad Age also noted the New Zealand agency’s growth over the last year: including increased revenue, growth in staff numbers, as well as several key new business wins.
“It’s an honor to be named by Ad Age and to be amongst such great company on their A-list. To be honest we are surprised and pleasantly so, but it’s a great way to start the year and testament to our team’s effort and a wonderful set of clients who put their trust in us everyday,” says Nick Garrett, managing director, Colenso BBDO (pictured above right with creative chairman Nick Worthington).
Hopefully it is a positive reminder to the world that smaller markets, and NZ in particular, can compete on a global scale and more international work comes into agencies here with the depth of creative talent we have.”
In addition to the Ad Age ranking, NZ’s Colenso BBDO/Proximity have also recently been ranked in the top five creative agencies in the world in the 2013 Big Won Report – for the 3rd year straight – as well as No.1 in Direct Agency in the world. Colenso BBDO also retained its 5th place in the Global Effie ranking.
8 Comments
Congrats Colenso.
DDB not showing up creatively anywhere these days, not even in the local shows. Colenso and even Draft/ Clems are miles ahead these days and make work the world notices. All in the last the last 18 months to a year. How quickly things change.
If you bothered to read the article on Ad Age, you’ll know that they mention the Be Good With Money campaign… But everyone actually in New Zealand knows that Westpac – Who Drank my Milk? was the better banking ad, Colenso are just media darlings. That’s the power of having a famous ECD.
That’s right Two horse town. It is called time. As it goes by things have a habit of changing. Especially in a business like advertising. Don’t worry, when you’ve been around longer than 5 minutes you start getting get used to it.
Back in my day, the two horses were Colenso & Saatchis… so at least one thing hasn’t changed.
Old flatmates was a good ad but can someone tell me what Westpac stand for? What’s their big thought? Be good with money, like it or not, is a simple and creatively fertile brand positioning. It’s not one funny ad, it’s a really good, ongoing positioning. Westpac are a mess in comparison.
“Be good with money” a big thought? In my day, you’d be crucified for copying another agency’s work…
good: http://youtu.be/54UN5ae9E0M
bad: http://youtu.be/crUS3so_PlA
Remember when they ripped off ‘dumb ways to die’ for BNZ with ‘work till I die’?
It’s them who’s in a mess.
BNZ/Colenso. How embarrassing.