Lotto NZ takes Kiwis on a winning ride in the latest campaign for Powerball via DDB NZ
Of all the things you can hope to experience in a lifetime, winning first division Powerball has to be one of the most mind-blowing, life-altering, impromptu high-fiving feelings on the planet.
The latest Powerball campaign for Lotto NZ by DDB takes Kiwis along for that winning ride.
The campaign follows down-to-earth Kiwi bloke, Craig, in three 30″ and nine 15″ spots as he wins big. So uncontrollable is his outpouring of happiness, he heads off in a spontaneous high-fiving spree around the planet. From his home town he travels the globe sharing his winning feeling with everyone and everything that crosses his path.
After bumping paws with a grizzly bear, Craig high-fives Rio’s Christ Redeemer, babies, possessed zombies and Antarctic penguin colonies, before ending up on the moon.
Says Val Green, general manager of marketing for Lotto NZ: “At Lotto NZ we know that winning happens all the time and, when it does, it feels pretty good. We hope that the joy experienced by our character Craig in these ads will be infectious and encourage more Kiwis to buy a ticket for the chance to have their own winning feeling.”
Keep an eye out for Craig who is planning to continue his Powerball journey from outer space back to earth, a lot closer to home.
Client: Lotto NZ
Agency: DDB
Executive Creative Director: Andy Fackrell
Creative Director: Shane Bradnick
Creative’s: James O’Sullivan, Adam Barnes, Ben Pegler
Group Business Director: Greg Jones, Nikki McKelvie
Account Director: Charlie Stow
Account Manager: Nick Dellabarca
Head of Planning: Lucinda Sherborne
Planning Director: David McIndoe
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
GM Marketing: Val Green
Head of Brand and Communications: Kirsty Phillips, Kelly Millier
Senior Brand and Communications Manager: Keri Merrilees
Media Agency: SparkPHD
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Head of Production: Megan Ayers
DOP: Daniel Ardilley
Offline Editor (The Editors): David Whittaker
Online / VFX: Method Studios
Sound Design: The Coopers
Music: “Gimme Some Lovin'” (Winwood/Davis/Winwood) performed by Steve Winwood.
Published by Universal Music Publishing / Kobalt Music. Recording courtesy of Steve Winwood.
Licensing: Jonathan Hughes, Franklin Rd
11 Comments
Pretty good for 2007….
I’ll be the first to comment and say I really like this campaign. It had me at the zombie hand.
Wasn’t this idea a superbowl ad a year back…
http://www.youtube.com/watch?v=6vA5cppq9j0
Hmmmm….i watched these and thought the idea felt very similar.
The public will like it. Nice work.
@Hmmm
Yes.
Well shot, great work and a better execution than the original idea anyway.
if it’s been done it’s been done. Trash it
Fun. Light. probably just right for Lotto (the game we lose at every week).
Only an idiot can win lotto
Looks like Oz won Lotto again with what I’m sure is hundreds of thousands of kiwi dollars that should have been spent helping the struggling local market