NZ Direct Marketing Awards: Colenso takes out Grand Prix; iSite Media scores Nexus Supreme

SSUNG3-thumb-400x266-130353-thumb-400x266-135268.jpgThe NZ Direct Marketing Awards has presented Colenso BBDO/Proximity NZ with the Grand Prix for its Samsung Smart Phone Line campaign at a lavish ceremony in the Great Room at The Langham in Auckland tonight.

iSite Media was awarded the Nexus Supreme and Farmers Trading Company was presented with the Keith Norris Award

Hosted by the Marketing Association's chief executive, Sue McCarty and MC Ben Hurley, the theme, "In Love with Response", was clearly demonstrated throughout the night with some stunning examples of data-driven, measurable marketing carried out during 2013.

Samsung and Colenso BBDO/Proximity wooed the judges with their entry "The Smart Phone Line", who said it was a "compelling winner" of the Grand Prix. It was, they said, a modern and dynamic campaign built on solid Direct Marketing principles. This entry also scooped two Gold and two Silver Awards in the Industry, Channel and Nexus categories.

First-time entrants, iSite Media, took out the Nexus Supreme Award for their  "Highly Targeted Outdoor Media" entry, also picking up three Gold and one Silver Nexus Award as well as an Industry Gold. The judging panel particularly commented on the "brilliant and complex analytics, packaged beautifully into a simple and usable product that propels outdoor media into the measurable and targeted world of direct marketing."

For the second year, it was an iconic kiwi retailer that won the Keith Norris Direct Marketing Organisation of the Year Award - Farmers Trading Company.

The judges rated Farmers as a very worthy winner.

"Farmers have made giant strides in taking concepts and strategy into transactional reality through remarkable use of data and single customer view. They have turned a very traditional organisation into one that embraces sophisticated data-driven marketing strategies. Clearly, direct marketing and insight is deeply embedded into the organisation's DNA."

Also honoured was Fiona Stewart, BP's head of loyalty marketing as the Direct Marketer of the Year. Stewart whose vision over the past 12 months has been to unwrap the potential of BP's customer base, enabling the company to redefine their view of knowing who their customers are - and what they want.

Other big winners on the night were DraftFCB and Electricity Authority for "What's My Number" 2013 Winter Campaign and for clients Mitre 10 (NZ) for "Making DIY Easy As"; Chemistry Interaction and Mercury Energy  for "Good Energy Monitor (GEM)"; IAG's; Saatchi & Saatchi and ASB Bank for "ASB Like Loan". Colenso BBDO/Proximity New Zealand and Frucor scored Golds for "Beyond the Wall" and "V Robbers" and the same agency for Amnesty International's "Trial by Timeline".

Also featuring in the winning line-up were Clemenger BBDO and the New Zealand Transport Agency for "Flash Driving Game"; ROLFE  and BP Oil New Zealand for "Friends With Benefits"; Republik  and Fuji Xerox New Zealand for "Wide War One"; Young & Shand for "Nudge: Finding a Brand's REAL Influencers"; Pareto Fundraising and Oxfam New Zealand for "Oxfam Vanuatu Training Centres Appeal"; Unity ID and Westpac New Zealand for the "Symphony Customer Engagement Programme"; True and Air New Zealand for "The Bear Essentials of Safety"; Barnes, Catmur & Friends and Boundary Road Brewery for "Honesty Box - Are Kiwis Really Honest?" and MAD Ideas with the Far North District Council for "Let's Talk Crap!".

But the winning didn't stop there, with many entrants celebrating throughout the night, taking home Silver, Bronze or Craft Award-winning awards.

Once again it was students from AUT who won the New Zealand Post Student Marketer of the Year Award. Jenny Ha, Sarah Mee and Ashton Young impressed with their innovative "Back to School Juggle" campaign for the YMCA.

The NZ Direct Marketing Awards are brought to you by the Marketing Association and proudly sponsored by premier awards sponsor, New Zealand Post and our Patrons, Loyalty New Zealand, justONE and Data Insight.


Blah said:

good to see Colenso won with an idea from another agency. Just saying.

average said:

didn't colenso get told to do that idea by the client?

Doge responds with... said:

... much bitter, very resentful, so jealous, wow

Handy Andy said:

Bit of a night for other agencies winning off others work.

I remember working on Mercury's GEM campaign launch back when I was at TBWA. Couldn't believe my eyes when an agency I'd never heard of walked up and collected the award for it. WTF? How does that happen?

Dumb said:

I can't understand how Colenso's Dumb ways to die radio didn't win even a bronze.

Dam shame said:

I believe the original Samsung idea came from Nokia.

Randomness said:

Does anything good win these awards? Been a while eh?

Shame said:

Handy Andy ,either you've been under a rock ,never been at these awards before or you just haven't won anything in a while to be that bitter . It could be worse ,the Grand Prix winner was originally by Nokia Russia ,check it out .I wonder if it will do well at Axis.

Too much drinking said:

Handy Andy, are you serious? Of course you know the agency, it was people you used to work with that did it.
Good effort playing the innocent 'I don't know anything, mate' card, but those days are over. Well over.

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