Goodfolk appoints Mark Easterbrook in executive creative director role, David Fan in head of digital role + Mikkel Johannessen in head of brand role

Auckland-based brand and communications agency Goodfolk has today announced the addition of Mark Easterbrook (left) to the newly created role of executive creative director.

Easterbrook brings 14 years of experience in creative direction and copywriting to the team. He was previously creative group head at retail agency .99, a role he held for 10 years.

His client history includes New World, Vodafone, Westpac and Air New Zealand.

Says Easterbrook: “It’s a great time to be stepping into the frame at Goodfolk as they’ve got a lot of exciting things happening right now including the development of a whole new brand direction. I can’t wait to start further progressing the good work the guys have been doing recently.”

Goodfolk general manager, Benn Winlove, says the senior hires also mark an important strengthening of Goodfolk’s executive team.

Says Winlove: “Mark brings a wealth of advertising creative experience to Goodfolk and will be working across a range of longstanding clients at the agency such as Gen-i and NZ Steel, along with several new pieces of work we’ve picked up.”

Coupled with the recent appointment of ex-Spitfire’s David Fan (far left) as head of digital and Mikkel Johannessen (near left) as head of brand, these changes signify a major expansion of Goodfolk’s capabilities across several core areas. Fan will be taking on responsibility for digital strategy and delivery in his new role.

Says Winlove: “David’s strong technical skillset and passion for all things digital are truly second to none so we’re thrilled to have these three talented guys on board to help take our agency forward.”