April Fools in Canada: Zulu Alpha Kilo launches new global app to improve agency efficiency

Screen Shot 2014-04-02 at 7.36.48 am.jpgFor years, agencies have had difficulty tracking down their creative directors for meetings, reviews and critical approvals. To address this issue, Toronto agency Zulu Alpha Kilo is turning to GPS tracking technology to keep an eye on their whereabouts at all times.

The new app, called 'Find My CD' gives agency staff their creative directors' exact coordinates at any given time.

Says Mike Sutton, president, Zulu Alpha Kilo: "Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down. Now they're just a pin on a map."

The app uses a proprietary chip technology inserted just beneath the creative director's skin to track their whereabouts.

Says Zak Mroueh, chief creative officer and founder: "We think this app has the potential to revolutionize the way agencies work."

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh/Ari Elkouby
Creative Technology Director: Jeff Vermeersch
Art Director: Ari Elkouby
Writer: Nick Asik
Designer: Moira Stevenson
Account Supervisor/Producer: Adrian Goodgoll
Cinematographer: Jeff Cole
Editor: Martin Buzora
Interactive Producer: Ola Stodulska
Web Developer: Richard Thirumaran

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