Burger King launches new series of spots to promote its value meals via Colenso BBDO

Screen Shot 2014-04-17 at 11.18.26 am.jpgBurger King is embracing the opportunity to talk value to its young and hungry target market through a new series of TV ads in the new Value campaign via Colenso BBDO.

The campaign promotes BK's Meal Deals, Change Range, and Stunner Meal Deals. Featuring 15-second ads, the spots serve to remind consumers that you can always get a tasty feed from BK - even if you've only got $1.

Says James Woodbridge, GM Marketing at Burger King New Zealand: "In what is a highly competitive market we needed a way to stand out from the crowd creatively and to ensure that we demonstrate great value for money, rather than just 'cheap food'. This new platform moves away from the category norm and uses comedy and charm to help support the value line of our menu activity.  And so far it is proving to work hard in a retail environment."
Says Brett Colliver, creative at Colenso BBDO: "Burger King from only $1 is a great offer. And it's one that has actually been around for a while. But we needed to make the message more entertaining than just another campaign of burger shots, because unfortunately that just ends up being wallpaper. So instead, we're letting bumbling dads and confused old men tell New Zealand about the amazing offers. They seem like far more fun. And so far, the reactions have been great."
This is the latest in a string of audacious work from Burger King that has so far included opening a motel to promote their new chicken burgers, hunting down their customers to increase sales of The Outlaw Burger and creating The Anti Pre-Roll - a self-loathing Youtube ad.

Client: Burger King NZ
Burger King Marketing: James Woodbridge, Rachel Morriss Jarvis
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Creative Team: Simon Vicars, Brett Colliver
Group Business Director: Victoria Graves
Senior Account Manager: Anna Holloway
Media Agency: Y&R Media


Who said:

Created this stink-bomb? Bad enough to have agency named, who directed?

WTF said:


Sam said:

Saw it on the weekend, hardly a stink-bomb.

meh. said:

Hope the burgers aren't as bland as this ad.

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