Colenso BBDO NZ scores Blue for Good Award + one Silver Award at the Facebook Studio Awards

Facebook has announced this year’s winners for the Facebook Studio Awards. Colenso BBDO New Zealand’s ‘Trial by Timeline‘ for Amnesty International has won the newly introduced and prestigious Blue for Good Award, which highlights not-for-profit campaigns. Colenso has also scored a Silver Award for ‘The Smart Phone Line‘ for Samsung NZ.

Says Mark D’Arcy, Facebook’s chief creative officer: “We talk a lot about the revolution happening in technology, but this is paralleled by a creative revolution of equal value. The Studio Awards don’t simply celebrate the best work; they shine a spotlight on the brands and agencies who are accelerating this change, connecting to the people that really matter and driving growth in their business.”

This year’s Blue Award, the top honor in the Studio Awards, went to Droga5 and Heineken USA for ‘If We Made It‘, a Newcastle Brown Ale campaign created to compete with flashier Super Bowl ads. Beyond being funny and entertaining, ‘If We Made It’ shows how big, creative ideas live and thrive on Facebook. Done right, they can take on the single biggest TV event in the world.

For more on the Awards, including the full list of shortlist finalists, head over to Facebook Studio.