DDB’s Nick Dellabarca and Craig McLeod and SparkPHD’s Harriet Finnigan and Brendan Hewitt win Cannes Young Lions Film and Media comp

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0013.jpgAs the official representative for Cannes Lions festival of Creativity, Val Morgan NZ has announced the winners of its inaugural national Young Lions competition.

 

The competition which gave up-and-coming creative and media professionals the opportunity to compete in the prestigious Young Lions competition in Cannes in June was won by Nick Dellabarca and Craig McLeod of DDB for the film competition and Harriet Finnigan and Brendan Hewitt of SparkPHD for Media.

It was a strongly contested competition with over 40 teams entering across the country.  The entrants were given a brief by a charity and were given 24 hours (48 for film) to respond.  This format replicates the Cannes Young Lions competition that the teams were vying for a place to compete against the other 75 countries involved in Young Lions.

 

0073.jpgSays Suzie Lamborn, sales director at Val Morgan: “The clear articulation of the insight and delivery of the ideas for KidsCan delivered across the entries was exceptional making for a tough decision for the film and media judges.  There are a number of ideas that KidsCan, the chosen charity for the competition, will be able to work with the teams to pick up and execute into market.  0072.jpgThat is a powerful testament to the work produced.  We’re excited to take the winning teams of two to Cannes Festival of Creativity to compete globally at the Young Lions competition.”

 

Says Jan Clark, KidsCan’s GM of marketing & fundraising: “KidsCan is thrilled to be the chosen charity for the Val Morgan NZ Young Lions Competition. We 0066.jpgcongratulate the winning teams for understanding the issue of child poverty, nailing the insights and for their outstanding creativity.  It is our hope that over the coming months we will be able to work with the winners to bring their ideas to life to ultimately help more of New Zealand’s needy kids.”

 

Since 1992 the Young Lions has been offered by the Cannes festival organisers and last year was represented by 75 countries with over 1,111 young lions attending the Festival.

(Picture 1 – DDB winners Young Lions Film Nick Dellabarca and Craig McLeod; Picture 2 – Rebecca Bradley (OMD), Kate Thomas (Dynamo), Jan Clark (KidsCan) Rufus Chuter (FCB) Media Judges; Picture 3 – Craig Pethybridge and Shane Bradnick – two of the film judges)