NZ organisation Forest & Bird launches a new donation platform to raise support via Touchcast

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FB-01.jpgForest & Bird is an organisation which relies on community engagement and funding to ensure it can continue its crucial role in helping protect New Zealand’s native plants, animals and wild places – on land and in our oceans.

Recently, Forest & Bird’s has adopted a different approach to their marketing and communications.They began discuss environmental, conservation values in terms of how they are intrinsically woven into the ordinary Kiwi values. They are using this this communications framework to reach and engage a broader range of New Zealanders, and encapsulating all the conservation messaging within this fresh vision, of a sustainable future for our economy and natural environment.

FB-02.jpgAs part of this vision Forest & Bird approached Touchcast to help create a donation platform that does much more than just collecting money. They needed a platform that allows people show their passionate support and leverage social networks to amplify the awareness of the experience – absolutely key given a tight media budget.

Mark Glenn, head of experience at Touchcast, says their solution, inournature.org, ensures users enjoy a richly visual and rewardingly effortless experience of giving.

FB-03.jpgSays Glenn: “The team has created a clean, beautiful site that shows both the incredible story of Forest & Bird since their founding and allows viewers to donate and show their support by leaving their picture and a comment on a rich visual tapestry. The site also takes full advantage of the modern device landscape, delivering a fantastically crafted experience for viewers on mobile, tablet and desktop, ensuring donation and browsing is fluid and effortless.”

Says Andrew Hawley, Touchcast MD: “It’s early days but the site is already gaining momentum. We’re incredibly proud to support such a fantastic organisation and can’t wait to share  this great cause with Kiwis the world over.”